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The Value of the Super Bowl to French TV

February 7th, 2016 · No Comments · Abu Dhabi, Football, France, NFL

Luckily for me, a French music TV station has the free-to-air rights to Super Bowl 50 and will be showing the game live at 12:30 local time tonight/tomorrow morning. Why does station W9 bother with the championship of American football? The French sports newspaper L’Equipe asked that question, and others, of the director general of […]

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