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Lucky Phone Number 7777777

March 9th, 2014 · No Comments · The National, UAE

No, I did not have a seizure while my right index finger was poised over the “7” key.

That is the cell-phone number auctioned by a UAE telecom … that went for $2.14 million.

Or, to be specific, in UAE currency: 7,877,777 dirhams.

An interesting thing about this?

Seven is not generally considered a lucky number, in the UAE. Aside, perhaps, among expats from Western countries.

The identity of the winning bidder was not disclosed.

The story in The National, linked above, notes that 60 buyers were involved in the bidding. Let’s assume that at some point the high bid was Dh7,777,777 — to match the number. But then it kept moving north.

Special numbers are big here.

In the emirate of Abu Dhabi, the lower the number on your car’s license plate, the more important you are. If someone rolls by with plate number 123, you figure it’s a royal, even before you see the plate attached to a Lamborghini.

The amusing/stunning thing about the $2.14 million cell number … is that the winning bidder is entitled only to a two-year contract for use of that number.

Etisalat, the telecom, in theory could auction off 777-7777 in 2016.

Etisalat officials were keen to point out that the number comes with all sorts of valuable perks, including “22,500 free local minutes a month, 2,250 free international minutes a month, 100GB of data per month, 22,500 local text messages a month and 300 incoming roaming minutes free per month”.

Though to use up all that stuff, you would have to be on your 777-7777 phone pretty much 24/7.

 

Also, the 777-7777 number comes with a prefix of 050, which takes away, a bit, from the cachet. (Though the 050 prefix is the best to have, in the UAE; newcomers like me, rubes, end up with a 056 or 055 prefix.)

 

The money is not just a windfall for Etisalat’s bottom line. The company said any cash above the minimum asking price — Dh437,000 — will go to local charities.

 

The auction was held at two sites connected by TV, one of them Emirates Palace, the hotel in Abu Dhabi with the gold-dispensing ATM.

 

And all of this, yes, is very UAE.

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