Paul Oberjuerge header image 2

Dodgers and Wrong Numbers

December 19th, 2013 · No Comments · Baseball, Dodgers

Check out this news release on the Los Angeles Dodgers website.

They are very proud of their prominence in social media.

Look at all the numbers!

–They had 193,493 new Twitter followers.

–Exactly 30,849,622 “likes” on Instagram, 373,072 comments and 309,314 new followers of the @Dodgers account.

–An MLB-leading 1,588,291 Twitter retweets from January to October, a 274 percent increase from the past season.

And on and on. As if social media means much to anyone who isn’t in marketing or public relations.

A few more pertinent questions were not addressed.

–Why did you take on the lavish Boston Red Sox contracts for Adrian Gonzalez and Carl Crawford?

–Why did you allow Mark Ellis and Skip Schumacher to leave via free agency, yet kept the barely competent Jose Uribe – at $15 million for two seasons?

–You laud Yasiel Puig’s attention to social media … can you perhaps instruct him how to hit a cutoff man?

–When was the last time you played in a World Series?

–When was the last time you won a World Series?

The answers to the last two are the same: 1988. What fraction of Dodgers fans are too young to remember that? Maybe 30 percent? Higher?

Maybe the Dodgers could post a tweet on that, asking fans to reply with their ages, and get a grip on that number. A meaningful one … about devoted fans and a quarter century since their devotion was rewarded.

That other stuff? About what you would expect from a team in the second-biggest market in the country (one without an NFL team, by the way) and one that clearly pays lots of attention to driving numbers. Not for victories, for Instagram likes. Lots of eyeballs, social media clearly a high priority, sure, you should have some numbers.

But not the numbers fans really care about.

Tags:

0 responses so far ↓

  • There are no comments yet...Kick things off by filling out the form below.

Leave a Comment